Intro

I’m Cheryl, a product 📱 designer focused on building intuitive products that feel effortless 🤗 to use.

Currently a Product Designer at HeyMax.

SElected Projects

Card Maximiser

From confusing T&Cs to real-time rewards tracking — helping users earn every mile and take control of their credit cards

Date: NOV 2025 - DEC 2026

Type: PRODUCT DESIGN

All-in-one flight search

Transforming complex award flight hunting into a seamless, trustworthy experience for frequent travelers

Date: dec 2025 - jan 2026

Type: product design

Heymax Reimagined

We rebuilt the app, brand, and design system to make earning and redeeming miles clear and intuitive, informed by workshops and user testing.

Date: jan 2025 - jun 2025

Type: PRODUCT Design, BRANDING, DESIGN SYSTEM

Akira Design System

A journey from fragmented elements to a unified design language, driving efficiency and enhancing user experience across products

Date: JUL 2022 - AUG 2024

Type: DESIGN SYSTEM

Ninja Dashboard

A tech-enabled express logistics company providing hassle-free delivery services for businesses of all sizes across Southeast Asia.

Date: nov 2022 - jan 2023

Type: PRODUCT Design

Wuxiaworld Limited

Rethinking the largest English-to-Chinese novel translation platform in the world and improving user experience through the entire site.

Wuxiaworld Site on Computer

Date: Mar 2022

Client: Wuxiaworld

Type: UI UX Design

The Golden Duck

An interactive flavour selection game that allows customers of TGD to choose the next flavour of chips to be produced.

Date: Aug 2020

Client: The Golden Duck

Type: UI UX Design

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