Key account managers are spending more than half of their work day generating reports for shippers despite having a Reports section on Ninja Dashboard.
My team conducted interviews with the account managers of the 6 markets (SG, MY, ID, TH, PH, VN) we worked with to try and understand our shipper habits and here are some of the problems we found.
1. Shippers want more granularity of data on reports — The current reports section does not have all the information that shippers need for their day to day workflows
2. Shippers want to schedule their reports — Most shippers would want these reports to be sent to them on a regular basis (daily, weekly, monthly, etc)
3. Shippers want more flexibility in the fields within their reports — Reports are contextual and shippers want to use them according to the situation.
The implementation of the new reporting features yielded the following outcomes:
1. Customization Options: Users gained more flexibility in customizing report templates, including the ability to choose specific data fields, define filters, and apply custom formatting options. This allowed for more tailored and insightful reporting.
2. Automation and Scheduling: The reporting system was integrated with a scheduling feature, allowing users to automate report generation and delivery. This saved time and effort for clients who needed recurring reports.
3. Improved User Experience: The overall user experience was significantly enhanced, with streamlined workflows, intuitive interfaces, and improved performance. Users reported higher satisfaction and increased productivity while working with the reporting feature.
Future enhancements:
Advanced Data Visualisation: Enhanced charting capabilities that enable users to create interactive charts, graphs and dashboards.
